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Fitness
Profile – Susan Cockburn How long have you been in the fitness industry? I have been working in the fitness industry since qualifying as an
Exercise To Music (EMT) Teacher in January 1991 (18 years) How did you start? I started off attending a fitness class once a week when my
children were very young 25 years ago.
I wasn’t ‘sporty’ at school but enjoyed this one hour a
week class working out ‘for myself’ and enjoyed getting fitter.
I gradually attended more classes and after a while, I enrolled
in a course with (now) Fitness Scotland and passed.
I started teaching in gyms, universities and covering classes for
other teachers. I then
started running my own classes in community halls and have been doing
that ever since. I also
teach fitness classes in the corporate environment for office staff.
. Tell us about your business and how it has grown After realising that I preferred running my own classes, I gave up
being a self employed Fitness Instructor for the Council and What are you plans to grow your business in the future My plans are to move forward in my business and keep learning as
much as I can on the various workshops and courses that I attend.
I also plan to offer nutrition and weight loss programmes to
individuals, small groups in the community and/or offices. How do you market your business I have a fitness website (www.complementaryfitness.co.uk)
where I advertise my classes, send out regular newsletters to class
participants and I also advertise by putting up posters locally. What are you personal goals? To keep attending a variety of workshops, courses and gaining
qualifications so that I can offer up to date, forward thinking classes,
exercises, ideas and advise. Where do you see yourself this time next year and in 5 years? Continuing to run Community and office-based Fitness Classes
(existing and new) and being successful in my Nutrition and Weight
Management business too. What classes do you enjoy
teaching? I enjoy teaching Fitness Pilates and have moved from teaching slow
and controlled exercises to a more functional Pilates class (control,
concentration, contraction, relaxation and breathing are still important
though). I also love
teaching Aerobics (my first love), Fitness Salsa (dancey and sexy),
Resistance Band and Weights Workouts and Circuit Bootcamps – great
workouts and you feel that you really have worked your whole body! What else do you enjoy about
teaching fitness classes? I love meeting and getting to know people in my community and
office classes. Some people
have been coming to my classes for 15 years now which is fantastic.
I love the fun, friendly atmosphere of these types of classes and
you feel that you’re meeting up with friends at each class (unlike in
the gym where no one chats, no one knows each other, you just get on
with your own workout and go). We
socialise at our twice yearly lunches which is great too. What do you predict are the next fitness trends? Functional training is taking over. Free
motion and natural training methods are already proven to be better for
your body and development. 3D
(3 dimensional) Fitness Pilates and Body Conditioning training will be
BIG. Hand held resistance
equipment (bands and weights) is my bet too. What are your top tips to a thriving fitness business? Self education, keep attending courses, having a fitness website
and word of mouth from current class participants to encourage new
people to attend classes Susan Cockburn www.complementaryfitness.co.uk
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